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  1. An institution, body, office or agency established by or based on the Treaty on European Union and the Treaties establishing the European Communities.

    All education and training facilities for people of different age groups.

    An intergovernmental organization having legal personality under public international law or a specialized agency established by such an international organization. An international organization, the majority of whose members are Member States or Associated Countries and whose main objective is to promote scientific and technological cooperation in Europe, is an International Organization of European Interest.

    A person with legal rights and obligations. Unlike a legal entity, a natural person does not have a legal act (e.g. association, limited liability company, etc.).

    An NPO is an institution or organization which, by virtue of its legal form, is not profit-oriented or which is required by law not to distribute profits to its shareholders or individual members. An NGO is a non-governmental, non-profit organization that does not represent business interests. Pursues a common purpose for the benefit of society.

    A partnership, corporation, person, or agency that is for-profit and not operated by the government.

    Any government or other public administration, including public advisory bodies, at the national, regional or local level.

    A research institution is a legal entity established as a non-profit organization whose main objective is to conduct research or technological development. A college/university is a legal entity recognized by its national education system as a university or college or secondary school. It may be a public or private institution.

    A microenterprise, a small or medium-sized enterprise (business) as defined in EU Recommendation 2003/361. To qualify as an SME for EU funding, an enterprise must meet certain conditions, including (a) fewer than 250 employees and (b) an annual turnover not exceeding EUR 50 million and/or an annual balance sheet total not exceeding EUR 43 million. These ceilings apply only to the figures for individual companies.

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  1. Governance, partnership: Projects aimed at increasing the application of multilevel and transnational or cross-border governance, designing and testing appropriate governance structures and mechanisms. Also cooperation between public institutions on any theme.

    Innovation capacity and awareness-raising: Actions that increase a person’s or organisation’s capacity for innovation (not innovation as such), and that establish the capacity to diffuse and apply innovation; projects that stimulate innovation in different areas and innovation capacities; strengthening and empowering of innovation networks.

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    Activities focussing on agricultural products, organic farming, horticulture, as well as forest management and wood products; furthermore the development of the food sector, food chains, organic food production, and seafood products and any topics related to animals and fishing.

    Agriculture and fisheries and forestry: Projects focussing on agricultural products (i.e. fruits, meat, olives, etc.), organic farming, horticulture, as well as forest management and wood products. Also the development of the agro-food sector, food chains, organic food production, and seafood products. Any topics related to animals (i.e. health, management) and fishing (i.e. sustainable fishery, aquaculture).

    Soil and air quality: Projects that deal with any topic against soil and air pollution, except water pollution, for example, reduction of soil and air contamination, pollution-management systems, but also prevention and eradication of soil erosion, new ways of improving air quality (also indoors) and soil/air knowledge in general.

    Climate change and biodiversity projects assisting mitigation and adaption to climate change and environmental impacts of climate change. Development of low carbon technologies and strategies, reduction of CO2 emissions from all sectors. Promotion of biodiversity, new instruments to enhance biodiversity and natural protection.

    Soil and air quality projects that deal with any topic against soil and air pollution, except water pollution, for example, reduction of soil and air contamination, pollution-management systems, but also prevention and eradication of soil erosion, new ways of improving air quality (also indoors) and soil/air knowledge in general.

    Water management projects about management and distribution of drinking water, integrated sustainable water management, monitoring systems for water supply and improving drinking water quality; also water treatment (wastewater), in particular, innovative technologies to improve wastewater, treatments in the purification of industrial and domestic wastewater and water reuse policies. Waterways, lakes and rivers: This deals with any topics on waterways, lakes and rivers, from improving water quality, protecting and developing of ecosystems or sustainable wetland management.

    Activities that protect, promote and enhance cultural and natural heritage, increase the attractiveness through preservation and valorisation of common cultural and natural heritage in a sustainable manner, and improve and develop cultural and natural heritage objects, services and products. Cultural heritage management, art and culture, (maritime) heritage routes, access to cultural and natural heritage. Also all topics on cultural services such as festivals, concerts, art workshops.

    Cultural heritage and arts projects that protect, promote and enhance cultural and natural heritage, increase the attractiveness through preservation and valorisation of common cultural and natural heritage in a sustainable manner, and improve and develop cultural and natural heritage objects, services and products. Cultural heritage management, art and culture, (maritime) heritage routes, access to cultural and natural heritage. Also all topics on cultural services such as festivals, concerts, art workshops.

    Tourism projects dealing with the promotion of natural assets, and the protection and development of natural heritage, as well as increasing the touristic attractiveness through the better use of natural, cultural and historical heritage. Also projects about improved tourist services/products, development of ecotourism models, tourism development strategies.

    Sustainable management of natural resources projects focussing on the protection, promotion and valorization, and sustainable management and conservation of natural areas (habitats, geo parks, protected areas, etc.). Also projects focussing on preserving and enhancing cultural and natural heritage and landscape, as well as protecting the marine environment.

    Projects on waste management (innovative services and strategies), ecological waste treatment, treatment techniques/systems; waste disposal and recycling (improvement of recycling, innovative recycling technologies, recovery of organic waste, repair & re-use centres and networks); also prevention of pollution and pollution control (ecological and circular economy, marine littering, etc.).

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    Community integration and common identity projects that build identity, create a more cohesive society, promote positive relations through an increased provision of shared spaces and services.

    Demographic change and immigration is about projects tackling major societal challenges like demographic change in different areas and migration, in particular, aging society (active aging, best agers, silver economy strategies) and related new public services (adaptation of key services and infrastructure), social and spatial segregation, and brain drain. Also all topics on migration (policy tools, strategic planning, integration).

    All projects where ICT has a significant role, including tailor-made ICT solutions in different fields, as well as digital innovation hubs, open data, Internet of Things; ICT access and connecting (remote) areas with digital infrastructure and services; services and applications for citizens (e-health, e-government, e-learning, e-inclusion, etc.); services and applications for companies (e-commerce, networking, digital transformation, etc.).

    This is about the mitigation and management of risks and disasters, and the anticipation and response capacity towards the actors regarding specific risks and management of natural disasters, for example, prevention of flood and drought hazards, forest fire, strong weather conditions, etc.. It is also about risk assessment and safety.

    Education and training projects on expanding educational opportunities, reducing barriers in the field of education, improving higher education and lifelong learning, training and labour mobility, educational networks, higher vocational education, common learning programmes.

    Topics on energy management, energy-saving methods, evaluating energy efficiency measurements, energy rehabilitation/efficiency in buildings / public infrastructure, promotion of energy efficiency, cooperation among experienced energy efficiency firms, institutions and local administrations, co-generation.

    Projects focussing on wind, solar, biomass, hydroelectric, geothermal and other renewable energy, increasing the production of sustainable renewable energy and improving research capacities in biomass. Also projects focussing on storage and management of renewable energy, new technologies, sustainable regional bioenergy policies and financial Instruments for investments on renewable energy.

    Social projects concerning people with disabilities and excluded groups; enhancement of the capacity of children, young people, women and elderly; creation of infrastructure to improve access for disabled people, integration of socially vulnerable people; innovate in the care of victims of gender violence, social inclusion of women, etc.

    This deals with the development of health and social services and improved accessibility and efficiency for different groups (elderly, children, etc.). It is also about new healthcare models and medical diagnosis and treatments (dementia, cancer, diabetes, etc.), hospitals, care management, and rare diseases, as well as improving wellbeing and promoting sports.

    Projects about (organised) crime, efficient and secure borders, such as enhancing the effectiveness of the police in the prevention of drug crimes, the development of safety services, or tackling security and organised crime issues.

    Activities related to:

    • Transport and mobility covering all sorts of transport (incl. urban transport) and mobility.
    • Improving transport connections dealing with traffic and/or transport connections, rehabiliation/modernisation, better connectivity, improving accessibility/connections, but also public transport.
    • Multimodal transport and logistics and freight transport focusing on using different means of transport, developing multimodal connections, optimising intermodal transport chains; offering multimodal logistics solutions and providing access to clean, efficient and multimodal transport corridors and hubs; establishing cooperation among logistic centres and developing multimodal mobility strategies.

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    • urban development, such as planning and design of cities and urban areas, urban renewal, urban-rural links (climate, sustainable mobility, water efficiency, participation, sustainable land use, smart cities, public urban areas, regeneration)
    • regional planning and development, such as the implementation of regional development policies/instruments and programmes, sustainable land use management plans, integrated regional action plans, spatial planning, and marine protected area management.
    • rural and peripheral development, referring to remote, sparsely populated areas, rural community development, and rural economics, in particular access to remote areas and policies for rural areas.
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Call key data

MEDIA 360°

Funding Program

Creative Europe - Media Strand

Call number

CREA-MEDIA-2025-MEDIA360

deadlines

Opening
01.10.2024

Deadline
09.01.2025 17:00

Funding rate

70%

Call budget

€ 21,000,000.00

Link to the call

ec.europa.eu

Link to the submission

ec.europa.eu

Call content

short description

The objective of the MEDIA 360 action is to develop major audiovisual hubs capable of proposing a strategic set of activities which respond to key opportunities and challenges at the European level. To encourage a coherent approach where the hubs exploit their unique identities and capabilities, as well as economies of scale, MEDIA 360 supports a package of activities implementing a shared vision and objectives with an impact across the value-chain.

Call objectives

The action will support a package of activities facilitating the creation, promotion and distribution of European content, and/or the uptake of new technologies or business models by the audiovisual sector. The activities shall have impacts across the value chain (for example supporting talents and skills, developing markets and networking, supporting innovation and private investment, supporting international co-productions, as well as other relevant areas) and be implemented by European organizations able to attract European and international participants. The applicants shall present a comprehensive strategy and a coherent package of activities and be able to demonstrate their strong added-value and structuring effect across the European audiovisual industry.

Expected effects and impacts

  • Reinforce the capacity of the EU industry to create, produce, distribute and promote European works with the potential to travel across the EU and beyond;
  • Improve the competitiveness of European organisations with a high level of expertise and global track record
  • Incentivize the experimentation of new business models
  • Enhance private investment in audiovisual and/or gaming companies
  • Promote sustainable and more environmentally-respectful solutions for the audiovisual industry;
  • Support the digital transformation of the audiovisual and/or gaming industries and the uptake of digital tools by audio-visual and/or gaming companies;
  • Support the acquisition of new skills by audiovisual and or gaming professionals to thrive in an increasingly competitive market.

Expected results

Projects must cover activities in at least two of the following segments:

1) Skills development. Training and mentoring activities to enhance the capacity of audiovisual professionals to adapt to new creative processes, market developments and digital technologies that affect the whole value chain. Activities may include inter alia: supporting new creative processes; harnessing digital innovation in audiovisua production and distribution, uptake of digital tools for videogames production and distribution; enhancement IP rights exploitation; green transition.

Activities may take the form of physical and/or on-line provisions or, ideally, a combination of both, catering in that way for continuous skills support.

At the end of the training, participants should receive a certificate, specifying the competences acquired.

At least 20% of the total number of participants must be offered reduced fees. Reduced fees must be granted to participants coming from low-capacity countries Group A or Group B3 or being from an eligible country not providing scholarships for this kind of training or participants from eligible countries in any other proven situation of need for financial support.

2) Markets, B2B activities and networking

Activities and networking industry events, physical, digital or hybrid, focused on business-to-business exchanges among European audiovisual professionals, facilitating coproductions and sales and showing a structuring effect on the European audiovisual eco-system as well as impact on the promotion and sales of European audiovisual works on global markets.

Activities related to the following type of works are not considered as eligible: live broadcasting, music videos, non-narrative artistic works (including but not limited to art videos, experimental videos etc), commercial and promotional works (including but not limited to advertisements), reality TV and talk shows.

3) International co-production between a company based in a country participating in the Creative Europe MEDIA strand and a company based in a country not participating to the MEDIA strand. The eligible activities consist of the provision of financial support to eligible third parties for eligible projects conforming to the following criteria:

  • Production of feature films, TV series, animation and documentaries (short films are not eligible).
  • Distribution activities and international promotion strategies to improve the international circulation and audience of international co-productions

4) Harnessing innovation to increase the availability, visibility and audience of European works in the digital age and/or to increase the competitiveness or the greening process of the European audiovisual industry. Eligible activities may alsoinclude activities aimed at incubating, accelerating & scaling innovation in the audiovisual and gaming ecosystems.

5) Private investment

Support workshops, seminars or tutorials that focus on the importance of financial investments, the various opportunities available, and how these can benefit audiovisual/gaming companies in the long run. These events can also provide a platform for audiovisual and gaming companies to interact with financial experts and prospective investors and share success stories of companies/content that have benefited from financial investments, thereby encouraging others to explore these opportunities.

Projects may also introduce other B2B activities provided that they are in line with the objectives of the Call.

A substantial part of the participants in the proposed projects must come from a different country participating in the MEDIA than the country of the applicant.

Applications should present adequate strategies to ensure more sustainable and more environmentally-respectful industry and to ensure gender balance, inclusion, diversity and representativeness.

As part of the European Commission commitment to sustainability, applicants are encouraged to limit travel activities to what it is absolute necessary for the fulfilment of their objectives of the action.

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Eligibility Criteria

Regions / countries for funding

EU Member States, Overseas Countries and Territories (OCT)
Albania (Shqipëria), Bosnia and Herzegovina (Bosna i Hercegovina / Босна и Херцеговина), Georgia (საქართველო), Iceland (Ísland), Liechtenstein, Montenegro (Црна Гора), North Macedonia (Северна Македонија), Norway (Norge), Serbia (Srbija/Сpбија), Ukraine (Україна)

eligible entities

Education and training institution, International organization, Non-Profit Organisation (NPO) / Non-Governmental Organisation (NGO), Other, Private institution, incl. private company (private for profit), Public Body (national, regional and local; incl. EGTCs), Research Institution incl. University, Small and medium-sized enterprise (SME)

Mandatory partnership

No

Project Partnership

Applications by single applicants are allowed (single beneficiaries; affiliated entities and other participants are allowed, if needed) as well as proposals submitted by a consortium of at least 2 applicants (beneficiaries; not affiliated entities).

In order to be eligible, the applicants (beneficiaries and affiliated entities) must:

  • be legal entities (public or private bodies)
  • be established in one of the eligible countries i.e.:
    • Creative Europe Participating Countries:
      • EU Member States (including overseas countries and territories) 
      • non-EU countries (listed EEA countries and countries associated to the Creative EuropeProgramme or countries which are in ongoing negotiations for an association agreement and where the agreement enters into force before grant signature - list of participating countries)
  • be established in one of the countries participating fully in the MEDIA Strand of the Creative Europe Programme and owned directly or indirectly, wholly or by majority participation, by nationals from such countries. When a company is publicly listed, the location of the stock exchange will in principle determine its nationality

Natural persons are NOT eligible (with the exception of self-employed persons, i.e. sole traders, where the company does not have legal personality separate from that of the natural person.

International organisations — International organisations are eligible. The rules on eligible countries do not apply to them.

Entities without legal personality — Entities which do not have legal personality under their national law may exceptionally participate, provided that their representatives have the capacity to undertake legal obligations on their behalf, and offer guarantees for the protection of the EU financial interests equivalent to that offered by legal persons.

EU bodies — EU bodies (with the exception of the European Commission Joint Research Centre) can NOT be part of the consortium.

Associations and interest groupings — Entities composed of members may participate as ‘sole beneficiaries’ or ‘beneficiaries without legal personality’. Please note that if the action will be implemented by the members, they should also participate (either as beneficiaries or as affiliated entities, otherwise their costs will NOT be eligible).

Creative Europe Desks (CEDs) — The host organisations of Creative Europe Desks are eligible as coordinator or beneficiary in open calls, if they have procedures to segregate the project management and the information provision functions and if they are able to demonstrate cost separation (i.e. that their project grants do not cover any costs which are covered by their other grant). This requires the following:

  • use of analytical accounting which allows for a cost accounting management with cost allocation keys and cost accounting codes AND application of these keys and codes to identify and separate the costs (i.e. to allocate them to either one of the two grants)
  • recording of all real costs incurred for the activities that are covered by the two grants (including the indirect costs)
  • allocation of the costs in a way that leads to a fair, objective and realistic result.

other eligibility criteria

Financial support to third parties is allowed in the field of International Co-production and should comply with the following:

  • Projects for financial support to third parties must be submitted by audiovisual entities established in one of the countries participating in the MEDIA strand and owned directly or by majority participation, by nationals from such countries.
  • Projects for financial support to third parties must be co-produced with at least one producer from a country not participating in the MEDIA strand.
  • The share of the co-producer(s) coming from countries participating in the MEDIA strand must amount to a minimum of 20%. Under no circumstances, the share of the co-producer(s) coming from countries participating in the MEDIA strand can exceed 70%.
  • No other eligibility conditions can be proposed by the applicants, except when related to the definition of lists of third-party countries. The funding of projects shall not be limited to operators of the country in which the applicant is based.
  • The call for proposals should encourage the exchange of best practices with regards to greening and sustainability among the co-producers.
  • The maximum amount of financial support to third parties is EUR 60,000.
  • Your project application must clearly specify why financial support to third parties is needed, how it will be managed and provide a list of the different types of activities for which a third party may receive financial support. The proposal must also clearly describe the results to be obtained.

Additional information

Topics

Education & Training, Children & Youth, Media

Relevance for EU Macro-Region

EUSAIR - EU Strategy for the Adriatic and Ionian Region, EUSALP - EU Strategy for the Alpine Space, EUSBSR - EU Strategy for the Baltic Sea Region, EUSDR - EU Strategy for the Danube Region

UN Sustainable Development Goals (UN-SDGs)

project duration

36 months

Additional Information

All proposals must be submitted electronically via the Funders & Tenders Portal electronic submission system (accessible via the topic page in the Search Funding & Tenders section). Paper submissions are NOT possible.

Proposals must be complete and contain all parts and mandatory annexes and supporting documents:

  • Part A (to be filled in directly online) contains administrative information about the participants (future coordinator and beneficiaries and affiliated entities), the summarised budget for the proposal
  • Part B (to be downloaded from the Portal submission system, completed and then assembled and re-uploaded as a PDF in the system) contains the technical description of the project.
  • Part C — contains additional project data and the project’s contribution to EU programme key performance indicators (to be filled in directly online)
  • mandatory annexes and supporting documents: not applicable

Proposals are limited to maximum 70 pages (Part B). Evaluators will not consider any additional pages.

Call documents

CREA-MEDIA-2025-MEDIA360CREA-MEDIA-2025-MEDIA360(854kB)

Contact

European Education and Culture Executive Agency
Website

Creative Europe Desks
Website

Creative Europe Desk Austria - Media
+43 1 526 97 30-406
info@mediadeskaustria.eu
Website

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