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  1. An institution, body, office or agency established by or based on the Treaty on European Union and the Treaties establishing the European Communities.

    All education and training facilities for people of different age groups.

    An intergovernmental organization having legal personality under public international law or a specialized agency established by such an international organization. An international organization, the majority of whose members are Member States or Associated Countries and whose main objective is to promote scientific and technological cooperation in Europe, is an International Organization of European Interest.

    A person with legal rights and obligations. Unlike a legal entity, a natural person does not have a legal act (e.g. association, limited liability company, etc.).

    An NPO is an institution or organization which, by virtue of its legal form, is not profit-oriented or which is required by law not to distribute profits to its shareholders or individual members. An NGO is a non-governmental, non-profit organization that does not represent business interests. Pursues a common purpose for the benefit of society.

    A partnership, corporation, person, or agency that is for-profit and not operated by the government.

    Any government or other public administration, including public advisory bodies, at the national, regional or local level.

    A research institution is a legal entity established as a non-profit organization whose main objective is to conduct research or technological development. A college/university is a legal entity recognized by its national education system as a university or college or secondary school. It may be a public or private institution.

    A microenterprise, a small or medium-sized enterprise (business) as defined in EU Recommendation 2003/361. To qualify as an SME for EU funding, an enterprise must meet certain conditions, including (a) fewer than 250 employees and (b) an annual turnover not exceeding EUR 50 million and/or an annual balance sheet total not exceeding EUR 43 million. These ceilings apply only to the figures for individual companies.

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  1. Administration & Governance, Institutional Capacity & Cooperation 

    This topic focuses on strengthening governance, fostering institutional capacity, and enhancing cross-border cooperation. It includes promoting multilevel, transnational, and cross-border governance by designing and testing effective structures and mechanisms, as well as encouraging collaboration between public institutions on various themes. 

    Innovation capacity and awareness are also key, with actions aimed at increasing the ability of individuals and organizations to adopt and apply innovative practices. This involves empowering innovation networks and stimulating innovation across different sectors. 

    Institutional cooperation and network-building play a crucial role, supporting long-term partnerships to improve administrative processes, share regional knowledge, and promote intercultural understanding. This also includes cooperation between universities, healthcare facilities, schools, sports organizations, and efforts in management and capacity building. 

    This topic focuses on strengthening the agricultural, forestry, and fisheries sectors while ensuring sustainable development and environmental protection. It covers agricultural products (e.g., fruits, meat, olives), organic farming, horticulture, and innovative approaches to sustainable agriculture. It also addresses forest management, wood products, and the promotion of biodiversity and climate resilience in forestry practices.

    In the food sector, the focus lies on developing sustainable and resilient food chains, promoting organic food production, enhancing seafood products, and ensuring food security and safety. Projects also target the development of the agro-food industry, including innovative methods for production, processing, and distribution.

    Fisheries and animal management are essential aspects, with an emphasis on sustainable fishery practices, aquaculture, and animal health and welfare. This also includes efforts to promote responsible fishing, marine conservation, and the development of efficient resource management systems.

    Soil and air quality initiatives play a crucial role in environmental protection and public health. This includes projects aimed at combating soil and air pollution, implementing pollution management systems, and preventing soil erosion. Additionally, innovative approaches to improving air quality—both outdoors and indoors—are supported, alongside advancing knowledge and best practices in soil and air management.

    This topic focuses on protecting the environment, promoting biodiversity, and addressing the challenges of climate change and resource management. It includes efforts to mitigate and adapt to climate change, develop low-carbon technologies, and reduce GHG emissions. Biodiversity promotion and natural protection are key aspects. 

    It also covers improving soil and air quality by reducing pollution, managing contamination, preventing soil erosion, and enhancing air quality both outdoors and indoors. Water management plays an essential role, including sustainable water distribution, monitoring systems, innovative wastewater treatment technologies, and water reuse policies. Additionally, it addresses the protection and development of waterways, lakes, and rivers, as well as sustainable wetland management. 

    This topic focuses on preserving, promoting, and enhancing cultural and natural heritage in a sustainable way. It includes efforts to increase the attractiveness of cultural and natural sites through preservation, valorisation, and the development of heritage objects, services, and products. Cultural heritage management, arts, and culture play a key role, including maritime heritage routes, access to cultural sites, and cultural services like festivals, concerts, and art workshops. 

    Tourism development is also central, with actions aimed at promoting natural assets, protecting and developing natural heritage, and increasing touristic appeal through the better use of cultural, natural, and historical heritage. It also covers the improvement of tourist services and products, the creation of ecotourism models, and the development of sustainable tourism strategies. 

    This topic focuses on the sustainable management, protection, and valorisation of natural resources and areas, such as habitats, geo parks, and protected zones. It also includes preserving and enhancing cultural and natural heritage, landscapes, and protecting marine environments. 

    Circular economy initiatives play a key role, with actions aimed at innovative waste management, ecological treatment techniques, and advanced recycling systems. Projects may focus on improving recycling technologies, organic waste recovery, and establishing repair and re-use networks. Additionally, pollution prevention and control efforts address ecological economy practices, marine litter reduction, and sustainable resource use. 

    This topic covers labour market development and employment, focusing on creating job opportunities, optimizing existing jobs, and addressing academic (un)employment and job mobility. It also includes attracting a skilled workforce and improving working conditions for various groups. 

    Strengthening small and medium-sized enterprises (SMEs) and boosting entrepreneurship are key priorities. This includes enhancing SME capacities, supporting social entrepreneurship, and promoting innovative business models. Activities may focus on creating advisory systems for start-ups, spin-offs, and incubators, fostering business networks, and improving the competitiveness of SMEs through knowledge and technology transfer, digital transformation, and sustainable business practices. 

    This topic focuses on fostering community integration and strengthening a common identity by promoting social cohesion, positive relations, and the development of shared spaces and services. It supports initiatives that enhance intercultural understanding and cooperation between different societal groups. 

    Demographic change and migration address key societal challenges, such as an aging population, active aging, and silver economy strategies. It also includes adapting public services and infrastructure to demographic shifts, tackling social and spatial segregation, and addressing brain drain. Migration-related actions cover policy development, strategic planning, and the integration of migrants to create inclusive and resilient communities. 

    All projects where ICT has a significant role, including tailor-made ICT solutions in different fields, as well as digital innovation hubs, open data, Internet of Things; ICT access and connecting (remote) areas with digital infrastructure and services; services and applications for citizens (e-health, e-government, e-learning, e-inclusion, etc.); services and applications for companies (e-commerce, networking, digital transformation, etc.).

    This is about the mitigation and management of risks and disasters, and the anticipation and response capacity towards the actors regarding specific risks and management of natural disasters, for example, prevention of flood and drought hazards, forest fire, strong weather conditions, etc.. It is also about risk assessment and safety.

    This topic focuses on enhancing education, training, and opportunities for children, youth, and adults. It covers the expansion of educational access, reduction of barriers to education, and improvement of higher education and lifelong learning. It also includes vocational education, common learning programs, and initiatives supporting labour mobility and educational networks. Additionally, it addresses the promotion of media literacy, digital learning tools, and the development of innovative educational approaches to strengthen knowledge, skills, and societal participation. 

    This topic emphasizes the role of culture and media in education and social development. It supports initiatives that foster creativity, cultural awareness, and artistic expression among children and youth. Activities include promoting cross-border cooperation in the audiovisual sector, enhancing digital content creation skills, and boosting the distribution of educational and cultural media products. Furthermore, it encourages the development of media literacy initiatives, helping young audiences critically engage with digital and media content. By connecting education, creativity, and media, this topic strengthens cultural identity and supports inclusive, knowledge-based societies. 

    This topic covers actions aimed at improving energy efficiency and promoting the use of renewable energy sources. It includes energy management, energy-saving methods, and evaluating energy efficiency measures. Projects may focus on the energy rehabilitation and efficiency of buildings and public infrastructure, as well as promoting energy efficiency through cooperation among experienced firms, institutions, and local administrations. 

    In the field of renewable energy, this encompasses the development and expansion of wind, solar, biomass, hydroelectric, geothermal, and other sustainable energy sources. Activities include increasing renewable energy production, enhancing research capacities, and developing innovative technologies for energy storage and management. Projects may also address sustainable regional bioenergy policies, financial instruments for renewable energy investments, and the establishment of cooperative frameworks for advancing renewable energy initiatives. 

    This topic focuses on promoting equal rights and strengthening social inclusion, particularly for marginalized and vulnerable groups. It covers activities enhancing the capacity and participation of children, young people, women, elderly people, and socially excluded groups. Activities can address the creation of inclusive infrastructure, improving access and opportunities for people with disabilities, and fostering social cohesion through innovative care services. It also includes initiatives supporting victims of gender-based violence, promoting human rights, and developing policies and tools for social integration and equal participation in society. 

    This area focuses on improving health and social services, enhancing accessibility and efficiency for diverse groups such as the elderly, children, and people with disabilities. It includes the development of new healthcare models, innovative medical diagnostics and treatments (e.g., dementia, cancer, diabetes), and the management of hospitals and care facilities. Additionally, activities addressing rare diseases, promoting overall wellbeing, and fostering preventive health measures fall under this theme. It also covers sports promotion, encouraging physical activity as a means to improve public health and social inclusion. 

    This area focuses on strengthening justice, safety, and security through cross-border cooperation and institutional capacity-building. It includes initiatives aimed at improving the efficiency and effectiveness of police, fire, and rescue services, enhancing civil protection systems, and rapid response capabilities for emergencies like chemical, biological, radiological, and nuclear incidents. Activities also target the prevention and combatting of organized crime, drug-related crimes, and human trafficking, as well as ensuring secure and efficient border management. Furthermore, it covers initiatives promoting the protection of citizens, community safety, and the development of innovative security services and technologies. 

    This area focuses on the development and improvement of transport and mobility systems, covering all modes of transport, including urban mobility and public transportation. Actions aiming at improving transport connections through traffic and transport planning, rehabilitation and modernisation of infrastructure, better connectivity, and enhanced accessibility. Projects promoting multimodal transport and logistics, optimising intermodal transport chains, offering sustainable and efficient logistics solutions, and developing multimodal mobility strategies. Also, initiatives establishing cooperation among logistic centres and providing access to clean, efficient, and multimodal transport corridors and hubs. 

    Activities focusing on the sustainable development and strategic planning of urban, regional, and rural areas. This includes urban development such as city planning, urban renewal, and strengthening urban-rural links through climate adaptation, sustainable mobility, water efficiency, participatory processes, smart cities, and the regeneration of public urban spaces. Regional planning and development cover the implementation of regional policies and programmes, sustainable land use management plans, integrated regional action plans, spatial planning, and the efficient management of marine protected areas. Rural and peripheral development addresses the challenges of remote and sparsely populated areas by fostering rural community development, enhancing rural economies, improving access to remote regions, and promoting tailored policies for rural sustainability and growth. 

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Call key data

Acceleration and Post-Acceleration 2025

Funding Program

European Institute of Innovation and Technology

deadlines

Opening
09.04.2025

Deadline
11.07.2025 17:00

Call budget

€ 990,000.00

Link to the call

Link to the submission

Call content

short description

EIT Culture & Creativity launches its 2025 call for applications for two tailored business support programmes designed to accelerate the growth of promising startups and scaleups in Europe’s Cultural and Creative Sectors and Industries (CCSI). With a focus on five key sectors fashion, architecture, cultural heritage, audio-visual media, and gaming this call offers high-potential ventures the opportunity to scale their impact, compete for financial prizes, prepare to raise funds, and expand across international markets.

Call objectives

The call for Acceleration (Shape) and Post- Acceleration (Scale) programmes support startups, scaleups and SMEs in their growth plans through group training, expert coaching, investment readiness and more. It also provides beneficiaries with the opportunity to access financial prizes of up to € 60,000.00. 

Projects must tackle challenges in at least one of EIT Culture & Creativity's priority areas: audio-visual media, fashion, architecture, gaming or cultural heritage. 

The expected outcome is to provide advanced support, mentorship, and strategic guidance, ensuring that the selected companies can thrive, secure funding, and achieve significant market impact in the competitive landscape of the CCSI.

Programme Segments:

  • Shape Programme (Acceleration): For start-ups looking to refine their business models, enhance market strategies, and secure investment.
  • Scale Programme (Post-Acceleration): For scale-ups seeking to expand their business operations, raise capital, and establish a strong presence in international markets.

read more

Expected effects and impacts

The primary objective of this call for applications is to identify and support start-ups, scale-ups and SMEs in the Cultural and Creative Sectors and Industries (CCSI) to participate in EIT Culture & Creativity’s Shape (Acceleration) or Scale (Post-Acceleration) programmes.

The service of these programmes is designed to enhance the capabilities of these companies, providing them with the necessary resources, extensive mentorship, coaching and strategic guidance to transition from early-stage ventures to successful scale-ups and preparing them to raise capital from public and private markets.

EIT Culture & Creativity’s Shape (Acceleration) and Scale (Post-Acceleration) programmes aims to:

  • Foster innovation and creativity within the CCSI by supporting SMEs and scale-ups that address sector-specific challenges.
  • Enhance the market readiness of innovative solutions with focus on building resilient CCSI, incorporating circular practices that reduce carbon emissions or fostering digital transition.
  • Boost innovative business models in the CCSI including, amongst others, the use of latest digital technologies, circular practices, etc.
  • Provide tailored support through mentoring and coaching from a network of universities, Higher Education Institutions (HEIs), and expert partners.
  • Enhance investment-readiness of start-ups, scale-ups and SMEs in the CCSI by preparing them for or supporting them during on-going investment rounds.
  • Facilitate growth and sustainability of start-ups, scale-ups and SMEs by offering access to strategic resources, industry connections, and potential investors.

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Expected results

Segment 1: Shape (Acceleration) Programmes

Shape Programme to achieve several key outcomes and impacts within the Cultural and Creative Sectors and Industries (CCSI):

  • Enhanced Capabilities: Participants will gain skills and knowledge to drive growth, refine their business models, improve market strategies, and achieve significant growth milestones.
  • Increased Investment Prospects: start-ups, SMEs and scaleups will be positioned to attract private and public investments, enabling them to scale and expand their market presence.
  • Innovation and Sustainability: Companies will experiment with and adopt new circular technologies and business models, contributing to sustainable growth within the CCSI.
  • Market Readiness: Participants will be prepared for a validated commercial deployment, with a strategy for market entry and expansion based on effective actions and skills.

The programme is designed to provide comprehensive support, mentorship, and strategic guidance, ensuring that the selected companies can thrive and expand in the competitive landscape of the CCSI.

Segment 2: Scale (Post-Acceleration) Programmes

The Scale Programme aims to achieve several key outcomes and impacts within the Cultural and Creative Sectors and Industries (CCSI):

  • Strategic Growth: Participants will develop strategies to scale their operations beyond average growth rates, enhance their market presence, and achieve significant growth milestones.
  • Secured Funding: Scale-ups and SMEs will be better positioned to secure pre-seed/seed/early-stage funding from private and public investors, benefit from preferred access to pitching events and activities within the context of EIT Culture & Creativity network which will enable substantial growth and market expansion.
  • Innovation Leadership: Companies will lead in adopting and integrating cutting-edge technologies and innovative business models protected through forward-looking IP strategies, driving sustainable growth within the CCSI.
  • Market Dominance: Participants will be equipped with strategies for achieving market dominance, including a clear path to profitability, effective exit strategies and investor relations.

The programme is designed to provide advanced support, mentorship, and strategic guidance, ensuring that the selected companies can thrive, secure funding, and achieve significant market impact in the competitive landscape of the CCSI.

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Eligibility Criteria

Regions / countries for funding

EU Member States, Overseas Countries and Territories (OCT)
Moldova (Moldova), Albania (Shqipëria), Armenia (Հայաստան), Bosnia and Herzegovina (Bosna i Hercegovina / Босна и Херцеговина), Faeroes (Føroyar / Færøerne), Georgia (საქართველო), Iceland (Ísland), Israel (ישראל / إِسْرَائِيل), Kosovo (Kosova/Kosovë / Косово), Montenegro (Црна Гора), Morocco (المغرب), New Zealand (Aotearoa), North Macedonia (Северна Македонија), Norway (Norge), Serbia (Srbija/Сpбија), Switzerland (Schweiz/Suisse/Svizzera), Tunisia (تونس /Tūnis), Türkiye, Ukraine (Україна), United Kingdom

eligible entities

Small and medium-sized enterprise (SME)

Mandatory partnership

No

Project Partnership

This call for applications is specifically designed for start-ups, scale-ups and SMEs in pre-seed and seed stage within the Cultural and Creative Sectors and Industries (CCSI) seeking to participate in EIT Culture & Creativity’s Shape (Acceleration) or Scale (Post Acceleration) programmes. Eligible applicants are entities that meet the following criteria:

  • Company Status: The applicant must be a start-up, scale-up, or SME that has tested its business model or product (minimum 2-year-old company with proven product-market fit) and is actively operating within at least one of the EIT CC five priority areas: fashion, architecture, cultural heritage, audiovisual media, and gaming. Ventures operating at the intersection of these sectors are also encouraged to apply.
  • Legal Entity: The applicant must be a legally established entity in an EU Member State or in a third country associated with Horizon Europe.
  • Innovation Focus: The company should be developing innovative solutions that align with the priority areas of EIT Culture & Creativity, aiming to address specific challenges within the CCSI.
  • Stage of Development: Applicants must be mature ventures with at least one product in the market and a minimum of two years of operational activity. Ventures that have completed an incubation or (regional) acceleration programme are encouraged to apply.
  • Single applicant: Applications must be submitted by a single legal entity.
  • Documentation: Applicants need to provide relevant documentation demonstrating their status, legal founding, and innovation focus. Detailed guidelines on the required documentation will be provided later

other eligibility criteria

Top performing participants in each cohort may receive:

Shape Programme:

  • 3 prizes of € 30,000.00
  • 3 prizes of € 15,000.00
  • 4 prizes of € 7,500.00

The total prize budget is € 330,000.00.

Scale Programme:

  • 3 prizes of € 60,000.00
  • 3 prizes of € 30,000.00
  • 4 prizes of € 15,000.00

The total prize budget is € 660,000.00.

The maximum EIT funding for prizes in this call is € 990,000.00.

Additional information

Topics

Arts & Culture, Cultural Heritage, Tourism, 
Competitiveness of Enterprises, Employment/Labour Market, SME & entrepreneurship, 
Digitalisation, Digital Society, ICT, 
Education & Training, Children & Youth, Media

Relevance for EU Macro-Region

EUSDR - EU Strategy for the Danube Region, EUSBSR - EU Strategy for the Baltic Sea Region, EUSALP - EU Strategy for the Alpine Space, EUSAIR - EU Strategy for the Adriatic and Ionian Region

UN Sustainable Development Goals (UN-SDGs)

project duration

2-3 months

Additional Information

Applications must be submitted via the EIT Culture & Creativity application platform before the designated cohort deadlines.

  • Step 1: Read the full call guidelines & check the eligibility criteria.
  • Step 2: Complete the online application & submit the required documents.
  • Step 3: If selected, actively participate in the programme and meet performance criteria to be eligible for the prize contest.

Application deadlines

  • Cohort 1: 23 May 2025, 17:00 CET
  • Cohort 2: 11 July 2025, 17:00 CET

Programme start:

  • Cohort 1: Mid-July 2025
  • Cohort 2: Mid-September 2025

Programme duration: 8–10 weeks

Demo Days:

  • Cohort 1: October 2025
  • Cohort 2: December 2025

Contact

European Institute of Innovation & Technology
+36 14 819 300
Website

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