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Call key data
Acceleration and Post-Acceleration 2025
Funding Program
European Institute of Innovation and Technology
deadlines
Opening
09.04.2025
Deadline
11.07.2025 17:00
Call budget
€ 990,000.00
Link to the call
Link to the submission
Call content
short description
EIT Culture & Creativity launches its 2025 call for applications for two tailored business support programmes designed to accelerate the growth of promising startups and scaleups in Europe’s Cultural and Creative Sectors and Industries (CCSI). With a focus on five key sectors – fashion, architecture, cultural heritage, audio-visual media, and gaming – this call offers high-potential ventures the opportunity to scale their impact, compete for financial prizes, prepare to raise funds, and expand across international markets.
Call objectives
The call for Acceleration (Shape) and Post- Acceleration (Scale) programmes support startups, scaleups and SMEs in their growth plans through group training, expert coaching, investment readiness and more. It also provides beneficiaries with the opportunity to access financial prizes of up to € 60,000.00.
Projects must tackle challenges in at least one of EIT Culture & Creativity's priority areas: audio-visual media, fashion, architecture, gaming or cultural heritage.
The expected outcome is to provide advanced support, mentorship, and strategic guidance, ensuring that the selected companies can thrive, secure funding, and achieve significant market impact in the competitive landscape of the CCSI.
Programme Segments:
- Shape Programme (Acceleration): For start-ups looking to refine their business models, enhance market strategies, and secure investment.
- Scale Programme (Post-Acceleration): For scale-ups seeking to expand their business operations, raise capital, and establish a strong presence in international markets.
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Expected effects and impacts
The primary objective of this call for applications is to identify and support start-ups, scale-ups and SMEs in the Cultural and Creative Sectors and Industries (CCSI) to participate in EIT Culture & Creativity’s Shape (Acceleration) or Scale (Post-Acceleration) programmes.
The service of these programmes is designed to enhance the capabilities of these companies, providing them with the necessary resources, extensive mentorship, coaching and strategic guidance to transition from early-stage ventures to successful scale-ups and preparing them to raise capital from public and private markets.
EIT Culture & Creativity’s Shape (Acceleration) and Scale (Post-Acceleration) programmes aims to:
- Foster innovation and creativity within the CCSI by supporting SMEs and scale-ups that address sector-specific challenges.
- Enhance the market readiness of innovative solutions with focus on building resilient CCSI, incorporating circular practices that reduce carbon emissions or fostering digital transition.
- Boost innovative business models in the CCSI including, amongst others, the use of latest digital technologies, circular practices, etc.
- Provide tailored support through mentoring and coaching from a network of universities, Higher Education Institutions (HEIs), and expert partners.
- Enhance investment-readiness of start-ups, scale-ups and SMEs in the CCSI by preparing them for or supporting them during on-going investment rounds.
- Facilitate growth and sustainability of start-ups, scale-ups and SMEs by offering access to strategic resources, industry connections, and potential investors.
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Expected results
Segment 1: Shape (Acceleration) Programmes
Shape Programme to achieve several key outcomes and impacts within the Cultural and Creative Sectors and Industries (CCSI):
- Enhanced Capabilities: Participants will gain skills and knowledge to drive growth, refine their business models, improve market strategies, and achieve significant growth milestones.
- Increased Investment Prospects: start-ups, SMEs and scaleups will be positioned to attract private and public investments, enabling them to scale and expand their market presence.
- Innovation and Sustainability: Companies will experiment with and adopt new circular technologies and business models, contributing to sustainable growth within the CCSI.
- Market Readiness: Participants will be prepared for a validated commercial deployment, with a strategy for market entry and expansion based on effective actions and skills.
The programme is designed to provide comprehensive support, mentorship, and strategic guidance, ensuring that the selected companies can thrive and expand in the competitive landscape of the CCSI.
Segment 2: Scale (Post-Acceleration) Programmes
The Scale Programme aims to achieve several key outcomes and impacts within the Cultural and Creative Sectors and Industries (CCSI):
- Strategic Growth: Participants will develop strategies to scale their operations beyond average growth rates, enhance their market presence, and achieve significant growth milestones.
- Secured Funding: Scale-ups and SMEs will be better positioned to secure pre-seed/seed/early-stage funding from private and public investors, benefit from preferred access to pitching events and activities within the context of EIT Culture & Creativity network which will enable substantial growth and market expansion.
- Innovation Leadership: Companies will lead in adopting and integrating cutting-edge technologies and innovative business models protected through forward-looking IP strategies, driving sustainable growth within the CCSI.
- Market Dominance: Participants will be equipped with strategies for achieving market dominance, including a clear path to profitability, effective exit strategies and investor relations.
The programme is designed to provide advanced support, mentorship, and strategic guidance, ensuring that the selected companies can thrive, secure funding, and achieve significant market impact in the competitive landscape of the CCSI.
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Eligibility Criteria
Regions / countries for funding
Moldova (Moldova), Albania (Shqipëria), Armenia (Հայաստան), Bosnia and Herzegovina (Bosna i Hercegovina / Босна и Херцеговина), Faeroes (Føroyar / Færøerne), Georgia (საქართველო), Iceland (Ísland), Israel (ישראל / إِسْرَائِيل), Kosovo (Kosova/Kosovë / Косово), Montenegro (Црна Гора), Morocco (المغرب), New Zealand (Aotearoa), North Macedonia (Северна Македонија), Norway (Norge), Serbia (Srbija/Сpбија), Switzerland (Schweiz/Suisse/Svizzera), Tunisia (تونس /Tūnis), Türkiye, Ukraine (Україна), United Kingdom
eligible entities
Small and medium-sized enterprise (SME)
Mandatory partnership
No
Project Partnership
This call for applications is specifically designed for start-ups, scale-ups and SMEs in pre-seed and seed stage within the Cultural and Creative Sectors and Industries (CCSI) seeking to participate in EIT Culture & Creativity’s Shape (Acceleration) or Scale (Post Acceleration) programmes. Eligible applicants are entities that meet the following criteria:
- Company Status: The applicant must be a start-up, scale-up, or SME that has tested its business model or product (minimum 2-year-old company with proven product-market fit) and is actively operating within at least one of the EIT CC five priority areas: fashion, architecture, cultural heritage, audiovisual media, and gaming. Ventures operating at the intersection of these sectors are also encouraged to apply.
- Legal Entity: The applicant must be a legally established entity in an EU Member State or in a third country associated with Horizon Europe.
- Innovation Focus: The company should be developing innovative solutions that align with the priority areas of EIT Culture & Creativity, aiming to address specific challenges within the CCSI.
- Stage of Development: Applicants must be mature ventures with at least one product in the market and a minimum of two years of operational activity. Ventures that have completed an incubation or (regional) acceleration programme are encouraged to apply.
- Single applicant: Applications must be submitted by a single legal entity.
- Documentation: Applicants need to provide relevant documentation demonstrating their status, legal founding, and innovation focus. Detailed guidelines on the required documentation will be provided later
other eligibility criteria
Top performing participants in each cohort may receive:
Shape Programme:
- 3 prizes of € 30,000.00
- 3 prizes of € 15,000.00
- 4 prizes of € 7,500.00
The total prize budget is € 330,000.00.
Scale Programme:
- 3 prizes of € 60,000.00
- 3 prizes of € 30,000.00
- 4 prizes of € 15,000.00
The total prize budget is € 660,000.00.
The maximum EIT funding for prizes in this call is € 990,000.00.
Additional information
Topics
Relevance for EU Macro-Region
EUSDR - EU Strategy for the Danube Region, EUSBSR - EU Strategy for the Baltic Sea Region, EUSALP - EU Strategy for the Alpine Space, EUSAIR - EU Strategy for the Adriatic and Ionian Region
UN Sustainable Development Goals (UN-SDGs)
project duration
2-3 months
Additional Information
Applications must be submitted via the EIT Culture & Creativity application platform before the designated cohort deadlines.
- Step 1: Read the full call guidelines & check the eligibility criteria.
- Step 2: Complete the online application & submit the required documents.
- Step 3: If selected, actively participate in the programme and meet performance criteria to be eligible for the prize contest.
Application deadlines
- Cohort 1: 23 May 2025, 17:00 CET
- Cohort 2: 11 July 2025, 17:00 CET
Programme start:
- Cohort 1: Mid-July 2025
- Cohort 2: Mid-September 2025
Programme duration: 8–10 weeks
Demo Days:
- Cohort 1: October 2025
- Cohort 2: December 2025
Call documents
Acceleration and Post-Acceleration 2025 Call GuidelinesAcceleration and Post-Acceleration 2025 Call Guidelines(4780kB)
Contact
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