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Call key data
Skills and Talent Development
Funding Program
Creative Europe - Media Strand
Call number
CREA-MEDIA-2025-TRAINING
deadlines
Opening
01.10.2024
Deadline
24.04.2025 17:00
Funding rate
80%
Call budget
€ 7,500,000.00
Link to the call
Link to the submission
Call content
short description
The objective of the Skills and Talent Development support is to enhance the capacity of audiovisual professionals to adapt to new creative processes, market developments and digital technologies that affect the whole value chain.
Call objectives
Particular focus will be put on supporting new creative processes (e.g. creative collaborations including across disciplines, innovative storytelling blending different skill sets), harnessing digital innovation in audiovisual production (e.g. virtual production, post-production) and distribution (marketing, promotion, audience engagement); uptake of digital tools for videogames production and distribution; development of new business models and enhancing IP rights exploitation; green transition (aiming at promoting sustainable practices across the entire value chain).
Expected effects and impacts
- To promote sustainable and more environmentally respectful solutions for the audiovisual industry
- Harness Europe’s creative talent by embracing new creative processes
- To accompany the digital transition of the audiovisual sector in support of content creation and dissemination
- To foster growth and investment through greater exploitation of IP across the EU and beyond
- Equip audiovisual and gaming professionals with a new combination of creative and digital skills, thereby increasing the competitiveness potential of the European Industry
Expected results
Training and mentoring activities to enhance the capacity of audiovisual professionals to adapt to new creative processes, market developments and digital technologies that affect the whole value chain:
- Supporting new creative processes (e.g. creative collaboration including across disciplines, innovative storytelling blending different skill sets)
- Digital transformation: trainings to equip professionals along the whole value chain with state-of-the-art digital tools and data analytics for creative storytelling, production including virtual production, post-production or marketing, promotion, audience engagement and new modes of distribution, monetization and exploitation
- Adaptation to new market trends: including development of new business models and IP rights exploitation (eg. remakes, spin-offs, sequels, merchandising)
- Videogames: trainings to equip professionals with state-of-the-art digital tools for creation, development, production, distribution, promotion and marketing and adapt to new market trends
- Green transition of the audiovisual industry: green consultants, aiming at promoting sustainable practices across the entire value chain; trainings on the implementation of sustainability plans, including the use of tools measuring CO2 emissions
Activities may be physical or on-line or a combination of both. Programmes based on innovative methods, including Massive Open Online Courses (MOOCs) and interactive learning are encouraged to enhance access and effectiveness. The focus should be on the improvement of skills and competences adapted to the evolving technologies and market practices.
Applicants shall ensure that a majority of the participants in the proposed training and capacity building come from a different country than that of the applicant. Projects should ensure a good representativeness of gender and diversity both in project organisers and participants. In addition, projects addressed to women and for participants with a diverse and disadvantaged background are encouraged. As part of the European Commission commitment to sustainability, applicants are encouraged to limit travel activities to what it is absolute necessary for the fulfilment of their objectives of the action. At the end of the training, participants should receive a certificate, specifying the competences acquired.
At least 20% of the total number of participants must be offered reduced fees. Reduced fees must be granted to participants coming from low-capacity countries Group A or Group B3 or being from an eligible country not providing scholarships for this kind of training or participants from eligible countries in any other proven situation of need for financial support.
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Eligibility Criteria
Regions / countries for funding
Albania (Shqipëria), Bosnia and Herzegovina (Bosna i Hercegovina / Босна и Херцеговина), Georgia (საქართველო), Iceland (Ísland), Liechtenstein, Montenegro (Црна Гора), North Macedonia (Северна Македонија), Norway (Norge), Serbia (Srbija/Сpбија), Ukraine (Україна)
eligible entities
Education and training institution, International organization, Non-Profit Organisation (NPO) / Non-Governmental Organisation (NGO), Other, Private institution, incl. private company (private for profit), Public Body (national, regional and local; incl. EGTCs), Research Institution incl. University, Small and medium-sized enterprise (SME)
Mandatory partnership
No
Project Partnership
Applications by single applicants are allowed (single beneficiaries; affiliated entities and other participants are allowed, if needed) as well as proposals submitted by a consortium of at least 2 applicants (beneficiaries; not affiliated entities).
In order to be eligible, the applicants (beneficiaries and affiliated entities) must:
- be legal entities (public or private bodies)
- be established in one of the eligible countries i.e.:
- Creative Europe Participating Countries:
- EU Member States (including overseas countries and territories)
- non-EU countries (listed EEA countries and countries associated to the Creative EuropeProgramme or countries which are in ongoing negotiations for an association agreement and where the agreement enters into force before grant signature - list of participating countries)
- Creative Europe Participating Countries:
Natural persons are NOT eligible (with the exception of self-employed persons, i.e. sole traders, where the company does not have legal personality separate from that of the natural person.
International organisations — International organisations are eligible. The rules on eligible countries do not apply to them.
Entities without legal personality — Entities which do not have legal personality under their national law may exceptionally participate, provided that their representatives have the capacity to undertake legal obligations on their behalf, and offer guarantees for the protection of the EU financial interests equivalent to that offered by legal persons.
EU bodies — EU bodies (with the exception of the European Commission Joint Research Centre) can NOT be part of the consortium.
Associations and interest groupings — Entities composed of members may participate as ‘sole beneficiaries’ or ‘beneficiaries without legal personality’. Please note that if the action will be implemented by the members, they should also participate (either as beneficiaries or as affiliated entities, otherwise their costs will NOT be eligible).
Creative Europe Desks (CEDs) — The host organisations of Creative Europe Desks are eligible as coordinator or beneficiary in open calls, if they have procedures to segregate the project management and the information provision functions and if they are able to demonstrate cost separation (i.e. that their project grants do not cover any costs which are covered by their other grant). This requires the following:
- use of analytical accounting which allows for a cost accounting management with cost allocation keys and cost accounting codes AND application of these keys and codes to identify and separate the costs (i.e. to allocate them to either one of the two grants)
- recording of all real costs incurred for the activities that are covered by the two grants (including the indirect costs)
- allocation of the costs in a way that leads to a fair, objective and realistic result.
Countries currently negotiating association agreements — Beneficiaries from countries with ongoing negotiations for participation in the programme (see list of participating countries above) may participate in the call and can sign grants if the negotiations are concluded before grant signature and if the association covers the call (i.e. is retroactive and covers both the part of the programme and the year when the call was launched).
other eligibility criteria
Financial support to third parties is not allowed.
Additional information
Topics
Relevance for EU Macro-Region
EUSAIR - EU Strategy for the Adriatic and Ionian Region, EUSALP - EU Strategy for the Alpine Space, EUSBSR - EU Strategy for the Baltic Sea Region, EUSDR - EU Strategy for the Danube Region
UN Sustainable Development Goals (UN-SDGs)
project duration
12 months
Additional Information
All proposals must be submitted electronically via the Funders & Tenders Portal electronic submission system (accessible via the topic page in the Search Funding & Tenders section). Paper submissions are NOT possible.
Proposals must be complete and contain all parts and mandatory annexes and supporting documents:
- Part A (to be filled in directly online) contains administrative information about the participants (future coordinator and beneficiaries and affiliated entities), the summarised budget for the proposal
- Part B (to be downloaded from the Portal submission system, completed and then assembled and re-uploaded as a PDF in the system) contains the technical description of the project.
- Part C — contains additional project data and the project’s contribution to EU programme key performance indicators (to be filled in directly online)
- mandatory annexes and supporting documents: not applicable
Proposals are limited to maximum 70 pages (Part B). Evaluators will not consider any additional pages.
Call documents
Contact
Website
Creative Europe Desk Austria - Media
+43 1 526 97 30-406
info@mediadeskaustria.eu
Website
Creative Europe Desks
Website
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