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Call key data
Innovative tools and business models
Funding Program
Creative Europe - Media Strand
Call number
CREA-MEDIA-2023-INNOVBUSMOD
deadlines
Opening
20.10.2022
Deadline
24.01.2023 17:00
Funding rate
70 %
Call budget
€ 8,883,198.00
Link to the call
Link to the submission
Call content
short description
The objective of the Innovative tools and business models action is to strengthen the competitiveness, scalability and sustainability of the European players, as well as to improve the visibility and availability of European works and increase audiences in the digital environment. The aim is to support projects focusing on the specific challenges of the audiovisual sector such as discoverability, sequencing of release windows, financing and territoriality in order to enable strong and visible offers of European works online and across borders to a wide public.
Call objectives
Within the specific objective of promoting innovation, competitiveness and scalability of the European audiovisual sector, one of the priorities of the MEDIA strand is:
- to enhance the circulation, promotion, online and theatrical distribution of European audiovisual works, within the Union and internationally in the new digital environment; including through innovative business model.
The MEDIA strand shall provide support for the following action:
- Promotion and marketing tools, including on line and through the use of data analytics, to increase the prominence, visibility, cross-border access, and audience reach of European work.
Expected effects and impacts
The action is aimed at encouraging the development and/or the spread of innovative tools and business models to improve the visibility, availability, audience and diversity of European works in the digital age and/or the competitiveness and/or the greening process of the European audiovisual industry.
The projects can include in particular:
- Subtitling or accessibility/discoverability/recommendation tools to be widely used across borders and across platforms in order to improve the visibility, the availability and the audience potential of European audiovisual works;
- Business tools improving the efficiency and the transparency of the audiovisual markets: automated rights management system, technology for data gathering and analysis;
- Business models seeking to optimise the synergies and complementarities between the distribution platforms (festivals, cinemas, VOD…);
- Business tools exploring new modes of production, financing, distribution or promotion enabled or enhanced by new technology (AI, big data, blockchain, Metaverse, NFT, etc.);
- Innovative tools and business models improving the greening process of the audiovisual industry.
Applications should present adequate strategies to ensure more sustainable and more environmentally-respectful industry and to ensure gender balance, inclusion, diversity and representativeness.
Transparency plays a key role in the action. Therefore, applications should contain plans for the disclosure of the inputs and results of the action, including among others, communicating the results to public authorities, Member States and the audiovisual industry.
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Expected results
- Improve the competitiveness of the European audiovisual industry: transparency, data collection and the appropriate use of big data, adaptation to the challenges and opportunities driven by the ongoing changes in the audiovisual markets;
- Improve the greening process of the European audiovisual industry;
- Improve the production and circulation of European audiovisual works in the digital age;
- Increase the visibility, availability and diversity of European audiovisual works in the digital age;
- Increase the potential audience of European audiovisual works in the digital age.
Eligibility Criteria
Regions / countries for funding
Moldova (Moldova), Albania (Shqipëria), Bosnia and Herzegovina (Bosna i Hercegovina / Босна и Херцеговина), Iceland (Ísland), Kosovo (Kosova/Kosovë / Косово), Liechtenstein, Montenegro (Црна Гора), North Macedonia (Северна Македонија), Norway (Norge), Serbia (Srbija/Сpбија), Tunisia (تونس /Tūnis), Ukraine (Україна)
eligible entities
Education and training institution, International organization, Non-Profit Organisation (NPO) / Non-Governmental Organisation (NGO), Other, Private institution, incl. private company (private for profit), Public Body (national, regional and local; incl. EGTCs), Small and medium-sized enterprise (SME)
Mandatory partnership
No
Project Partnership
Applications by single applicants are allowed (single beneficiaries), as well as proposals submitted by a consortium of at least 2 applicants (beneficiaries; not affiliated entities).
other eligibility criteria
In order to be eligible, the entities must be:
- be legal entities (public or private bodies)
- be established in one of the eligible countries (i.e.:Creative Europe Participating Countries, EU Member States (including overseas countries and territories) or non-EU countries (listed EEA countries and countries associated to the Creative EuropeProgramme or countries which are in ongoing negotiations for an association agreement and where the agreement enters into force before grant signature - list of participating countries)
- must have had a legal existence for at least 2 years on the date of the deadline for submission of applications.
Natural persons are NOT eligible (with the exception of self-employed persons, i.e. sole traders, where the company does not have legal personality separate from that of the natural person.
Entities which do not have legal personality under their national law may exceptionally participate, provided that their representatives have the capacity to undertake legal obligations on their behalf, and offerguarantees for the protection of the EU financial interests equivalent to that offered by legal persons.
EU bodies — EU bodies (with the exception of the European Commission Joint Research Centre) can NOT be part of the consortium.
Associations and interest groupings — Entities composed of members may participate as ‘sole beneficiaries’ or ‘beneficiaries without legal personality’. Please note that if the action will be implemented by the members, they should also participate (either as beneficiaries or as affiliated entities, otherwise their costs will NOT be eligible).
Creative Europe Desks (CEDs) — The host organisations of Creative Europe Desks are eligible as coordinator or beneficiary in open calls, if they have procedures to segregate the project management and the information provision functions and if they are able to demonstrate cost separation (i.e. that their project grants do not cover any costs which are covered by their other grant). This requires the following:
- use of analytical accounting which allows for a cost accounting management with cost allocation keys and cost accounting codes AND application of these keys and codes to identify and separate the costs (i.e. to allocate them to either one of the two grants)
- recording of all real costs incurred for the activities that are covered by the two grants (including the indirect costs) allocation of the costs in a way that leads to a fair, objective and realistic result.
Additional information
Topics
Relevance for EU Macro-Region
EUSAIR - EU Strategy for the Adriatic and Ionian Region, EUSALP - EU Strategy for the Alpine Space, EUSBSR - EU Strategy for the Baltic Sea Region, EUSDR - EU Strategy for the Danube Region
UN Sustainable Development Goals (UN-SDGs)
project duration
36 months
Additional Information
Proposal page limits and layout:
- Part A to be filled in directly online (administrative information, summarised budget, call-specific questions, etc.)
- Part B to be downloaded from the Portal submission system, completed and re-uploaded as a PDF in the system
- Part C to be filled in directly online (containg additional project data)
mandatory annexes and supporting documents:
- Information on independence and ownership control.
Page limit - part B: 70 pages
Call documents
Call Document CREA-MEDIA-2023-INNOVBUSMODCall Document CREA-MEDIA-2023-INNOVBUSMOD(1080kB)
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