Call: Routes4U Grant for Cultural Routes card EUSBSR

Routes4U Joint Programme – European Union/Council of Europe

The Routes4U Project (https://pjp-eu.coe.int/en/web/cultural-routes-and-regional-development/home) is a joint programme between the Council of Europe (Directorate General of Democracy – EPA on Cultural Routes) and the European Union (European Commission – DG REGIO). Through the implementation of activities such as a mapping exercise, mini-grants, guidelines and tools for the management and implementation of Cultural Routes at the regional and local level, the Routes4U Project contributes to regional development through the Cultural Routes of the Council of Europe and to the strengthening of the identity of the Adriatic-Ionian, the Alpine, the Baltic Sea and the Danube macro regional strategies. Furthermore, according to the priorities of each macro-region, projects eligible to the certification “Cultural Route of the Council of Europe” will be identified in view of further development.

 

The Routes4U Project is the first of its kind, allowing synergies between two transnational programmes of two international organisations, namely the Cultural Routes of the Council of Europe programme and the EU macro-regional strategies.

Routes4U Grant for Cultural Routes card EUSBSR

The Cultural Route card must contribute to the EUSBSR-objectives to mobilize the full potential for sustainable tourism of the Baltic Sea region, and to promote the Baltic Sea region cultural and creative industries by encouraging creative entrepreneurship, as well as promoting and presenting Baltic Sea Region culture using the innovative force of culture for societal development.

The Cultural Route card must be promoted online (on a website/s) as well as through distribution channels such as tourism offices, info points or sites that are part of the Cultural Route. The card must be sold through distribution channels in at least three countries of the Baltic Sea Region. It should be in line with the recommendations on the implementation of the branding strategy for EUSBSR that is currently developed in the framework of Routes4U.