Call: Bridging culture and audiovisual content through digitalisation

Creative Europe's stated aims are to help the cultural and creative sectors seize the opportunities of the digital age and globalisation, enable the sectors to reach their economic potential, contributing to sustainable growth, jobs, and social cohesion, and to give Europe's culture and media sectors access to new international opportunities, markets, and audiences.
This will, amongst others, involve funding for:

• artists and cultural professionals
• cinemas
• films
• book translations

• problem solving approach and addressing challenges for the cultural and creative sectors
• audiences and the user experience are of paramount importance in scoping the problem
• technology is an enabler in addressing key problems, rather than an objective on its own
• support innovation as regards the creation, distribution and promotion of creative content, addressing cross-sectoral collaboration as well as the use of enabling technologies is also an objective